Introducing "Funnel Builder 101"
The goal of the Funnel Builder 101 Course is to provide valuable knowledge about the sales funnel process that can lead to increased sales. Increasing sales is a primary concern to all marketing managers, sales managers and business owners and operators.
Course Objectives
There are two course objectives:
1. Introduce Sales Funnel Management
The primary goal of this course is to introduce the primary concepts of Sales Funnel Management. Most companies don't manage sales cycles. The concepts are new and the detail is intense. This course introduces the basics.
2. Make Sales Funnel Improvements Immediately
This course will get companies started using Sales Funnel Management. It provides the information necessary to learn and apply the concepts.
This website contains sales information to benefit any company wanting to increase sales. It provides a step-by-step process of how to increase sales through improved sales strategy, management and training.
Funnel Builder 101 Courses
There are twelve courses in the Funnel Builder 101 program. Start at the top and work your way down. Each course provides fundamental information about an important aspect of Sales Funnel Management. The courses are short and easy to read.
Course 1. The Sales Cycle. A Sales Cycle is a progressive step-by-step relationship between a Buyer and a Seller for the purpose of completing a transaction.
Course 2. Sales Funnel. The Sales Funnel is a collection of sales cycles. A sales person operates a sales funnel. A company's sales funnel is the combination of all of its sales people.
Course 3. Market Profiles. Four Market Profiles create a company's target markets. These Market Profiles are Non-Customer, First Time Buyers, Customers and Loyal Customers.
Course 4. Revenue Stream. A Revenue Stream is a specific source of revenue that generates consistent sales cycles. It can be organized within a company, channel, industry or region.
Course 5. Lead Generation. Lead Generation activities create sales cycles from a target market. Common lead generation methods are telemarketing, direct mail, email marketing, referrals and word-of-mouth.
Course 6. The Sales Funnel Build. The Build is the process of growing your sales funnel to a maximum number of sales cycles. The goal is to get through the buildup of active companies in your sales funnel to get to the point where economies of scale drive your revenue. Course
Course 7. Sales Tracking. The quantity of sales cycles at a given level can easily be measured. We can determine how many we have and how many we are moving. This level of measurement is invaluable in creating working strategies for growing revenue.
Course 8. Introduction to Process. A sales cycle, by definition, is a progressive relationship between a buyer and a seller for the purpose of completing a transaction. It's a process.
Course 9. Constraints. Systems behave like chains: one weakest link determines how well the entire chain can perform. The Sales Funnel has a weakest link. Learn about constraints and break points.
Course 10. The Buying Cycle. The Buying Cycle is a problem-solving strategy buyers use to purchase things. It is an echelon of activity that increases in intensity up to and past the point of a purchase.
Course 11. Stages of Change. Understanding customer behavior is essential to every company of every type and size. The Transtheoretical Model of Change identifies psychological processes people undergo and stages they reach as they adopt new behaviors.
Course 12. Investment. Generating, cultivating and closing a sales cycle requires an investment. It's an investment in time and resources, which is money.
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