A proverb is a short popular saying that expresses effectively some commonplace truth or useful thought.  Proverbs can be applied in all walks of life.  It's helpful in marketing to choose proverbs you can relate to.  They are easy to remember and can be powerful when remembered and used in stressful times.

Here are 20 Marketing Proverbs.

1. A Penny Saved Is A Penny Earned.
Learn to manage your costs.  Save your money for when you need it.  Don't spend foolishly because one day you'll need it and it won't be there.

2. Don'T Bite Off More Than You Can Chew.
Determine the things you can do and accomplish them with minimal risk.  Don't try to do too much.  You usually fail.

3. Don'T Lead With Your Chin.
Everyone has vulnerabilities. We don't need to take risks needlessly.  Put forward your strengths and protect your weaknesses.

4. Don'T Let Any Grass Grow Under Your Feet.
Take the right actions to get the best results in a timely manner.  Be productive and don't wait for things to come.

5. Don'T Put Your Eggs In One Basket.
Diversify and protect yourself.  Create several opportunities instead of just one.  What if the one opportunity doesn't pan out? 

6. Don't Start Something You Can't Finish.
Save time and money by planning the right steps to take and making them count.  Make wise choices about your actions.  Rely on your plan to guide you.

7. Don'T Throw Caution To The Wind.
Don’t be careless or take unnecessary risks.  Don't take a "to hell with it" attitude.  Maintain a firm grip and stay in control.

8. If You Can'T Find Time To Do It Right The First Time, When Are You Going To Find The Time To Do It Again.
Take the time necessary to do the job right.  It may seem like the slow or costly way.  However, if you have to do things over again the costs are significantly greater.

9. If You Don'T Bend You Are Going To Break.
Determine where you can be flexible.  Adapt and don't be rigid.  Opportunities often pass you buy if you're too rigid.

10. It Is Better To Light A Candle Than To Curse The Darkness.
Learn about your business and put the knowledge to work.  We all need assistance.  It's better to get help than to suffer your circumstances.

11. Measure Twice Cut Once.
Determine your path carefully, then act.  Plan, think and probe before you take action. 

12. You Can't Get Blood Out Of A Turnip.
Wishful thinking isn't going to get you anywhere.  You can't make money where there isn't money to be made.

13. You Can't Get Something For Nothing.
Everything of value has a price.  You're going to have to earn the things you want.

14. You Can't Soar With The Eagles If You Fly With The Turkeys.
Visualize where you want to be.  Be around successful people and learn to be successful.

15. You Have To Break A Few Eggs To Make An Omelet.
You're going to make mistakes.  No one's perfect.  From your mistakes comes the lessons that make you successful.

16. You Must Learn To Crawl Before You Can Walk.
Do the basics first.  Don't get too anxious to get to the big things.  Learn the fundamentals then you'll excel.

17. You Reap What You Sow.
There are consequences for your actions. 

18. Some people change when they see the light, others when they feel the heat.
Some people change to make things better while others change because it's too painful not to.

19. A chain is only as strong as its weakest link.
In a process, the weakest step determine the capability of the entire process.  The weakness determines the potential.

20. A fool and his money are soon parted.
Foolish people always lose their money.  Don't be foolish.  Think about your plan.  Where can you improve?  What are the risks?  Don't make foolish mistakes.