The B2B Marketing Plan Assistant

The B2B Marketing Plan Assistant provides a wealth of guidance for your marketing plan.  It's designed to assist you in creating a marketing plan that works!  Select your topic, read the explanation and fill out the form.  When you're done with your forms put them all togehter and you are ready to put the finishing touches on your marketing plan.

The B2B Marketing Plan Assistant is a stand-alone website with an administrator login.  You can log in and work on your website whenever you like.  When you purchase a license we set up your website just for you.  Your information is saved in your website.  No one else has access to it.

The Marketing Plan you create isn't supposed to end up in a desk drawer never to be seen.  This is a real world marketing program.  You will be developing real strategies to use.

Topics Covered:

Executive Summary
Your Executive Summary is a two-page summary of your marketing plan.  It's just the headlines.  It gives the reader a brief overview of your business. Once you've made your marketing decisions and done your plan you can use the pieces to construct your Executive Summary.

Corporate Identity
The Corporate Identity section provides a set of tools used to develop your company’s corporate identity.  Writing your corporate identity will help people learn about who the company is and what its intended to do.  The corporate identity tells the market in different ways about the company.  The tools include the following:
• Position Statement
• Corporate Identity Statements – Vision, Mission, Principles, Goals
• Company Overview
• Company History
• Competitive Advantages

Product Package
The Product Package provides a variety of communication tools to tell your market about your product.  The material you product from the Product Package can be used in a variety of ways.  The tools include:
• Product Concept
• Value Proposition
• Product Offer
• Product Description
• Features & Benefits Form
• Product Problems Form
• Strategic Advantages Form

Target Market
The Target Market section provides tools for you to develop your target market.  It shows you how to select new markets and use demographics.  It discusses your customer markets.  The tools include:
• Selecting New Target Markets
• Guidelines for New Markets
• Target Market Form
• Demographics
• Customer Market Selection
• Customer Base Imbalance

Direct Marketing and Advertising
There are several sections that provide knowledge and forms for direct marketing and advertising.  Use these sections to determine the types of direct marketing and advertising you want to use.  Develop the materials you’ll use.  The tools include:
• Direct Mail
• Telemarketing
• Traditional Advertising
• Press Release
• Email Program
• Webinar Program

Sales Funnel Program
The Sales Funnel Program explains sales cycles, sales stages and the sales funnel.  These are the tools used to manage the sales effort.  The section includes the following:
• The Sales Cycle
• The Sales Funnel
• Sales Stage Form
• Sales Cycle Build

Sales Program
The Sales Program provide several tools to build your sales program.  You can design a sales presentation, assess sales ability and build your sales ability.  This section includes:
• Sales Ability Assessment
• The Buying Cycle
• Establish Credibility & Intent
• Sales Presentation Elements
• The Proposal
• Handling Objections
• Successful Negotiations
• Closing the Sale

Internet Marketing
Internet Marketing provides several tools to learn and use Internet marketing.  It covers the primary marketing used in most Internet marketing campaigns.  It includes:
• Search Engines
• Directories
• Linking
• Blogging
• Google Adwords
• Pay Per Click Advantages
• Banner Ads
• Forms

Website
The Website section will help you build your website.  It provides fundamental information about websites including the most common page types used in websites.  There is a website analysis to help you learn about Internet marketing and how your website design affects it.  This section includes:
• Website Types
• Website Purpose
• Home Page Design
• Website Strategy
• Website Extensions
• Website Pages
• Website Analysis
• Website Analysis Form

Register a Domain
As an extension of the Website section Register a Domain explains how to register a domain and use keywords.  This section includes:
• GoDaddy.com
• How To Create Domain
• Choosing Keywords

Marketing Budget
A marketing budget is an essential part of any marketing plan. As you determine your marketing objectives, strategies and tactics you determine the costs involved. You put them into a spreadsheet and develop a budget to be confirmed.

RC Assessment
Use the Revenue Chain Assessment to spot the constraints in your marketing strategies.  Complete the form by answering the Yes and No questions.  Score yourself.  Decide what you want to fix first.